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Crafting a Greener Future in Houston's Hospitality Industry In the heart of Texas, Houston's hospitality industry is at a crucial intersection, battling the urgent and ever-present issue of sustainability. As the world moves toward eco-friendly practices, Houston's hotels, restaurants and venues for events are changing their strategies to be more sustainable in the future. This transition is not just an fad, but an essential shift, reflecting the shift in global consumer values and environmental awareness. The Current Landscape and The Green Awakening Houston is known for its energy sector's wealth It is often seen as a city with less sensitivity to environmental concerns. But this perception is changing rapidly. The city's hospitality industry is awakening to the reality that sustainability is not only an ethical requirement, but an economic one. Consumers, especially millennials and Gen Z, are increasingly preferring businesses that focus on